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What is The Charlotte Traveler?

Unlike traditional television shows with conventional commercials, The Charlotte Traveler completely caters to its advertisers by offering advertisements that are actual pieces of the television show. Our award winning production staff works with each client to create a unique 30 to 60-second advertorial to entertain, educate and motivate targeted hotel guests.

The Charlotte Traveler episodes consist of 20-45 of these individual segments, each highlighting a specific Charlotte N.C. attraction This style of “promo-tainment”, rather than conventional commercials, promotes businesses to visiting guests in a unique and effective manner.

The Charlotte Traveler … Letting Travelers know where the Locals go!

The Charlotte Traveler Features and Benefits

  • The Charlotte Traveler reaches an average of 52,000 Charlotte N.C. hotel guests every month. According to Time Warner Cable, 98% of hotel guests watch television in their rooms.
  • The Charlotte Traveler allows advertisers to tap into the $50 million these visitors spend in our community each month.
  • The Charlotte Traveler is guaranteed to be available to visitors in more than 9,000 rooms 24-hours per day.
  • Each advertisement airs 48 times per day, 1,440 times per month.
  • Because The charlotte Traveler is usually one of less than 25 channels available to hotel guests, viewers are more likely to tune in.
  • Each advertisement is presented in an advertorial format designed to entertain and inform potential customers.
  • Most guests plan their activities while already at their Hotel. The Charlotte Traveler reaches hotel guests in their rooms and at the point of planning.
 
 

Who watches The Charlotte Traveler?

The Charlotte Traveler is only available to guests in Charlotte N.C. finer hotels. Thousands of guests tune in each day to plan their free time.

Overnight visitors to Charlotte and surrounding areas

Average Age     47 Years
Average Household Income$ 62,000
Average Number in Party2.35
Average Length of Stay5.5 Nights
Average Expenditures per Person$ 1,164

 

Overnight visitors spend their time performing the following activities:

Shopping40%     
Touring/Sightseeing37%
Fine Dining32%
Nightclubs21%
Boating/Sailing/Fishing8%
Golf6%
Museum/Performing Arts9%
Visit Historic Site5%
Theme/Amusement Park5%

 

The Charlotte Traveler Advertising Specs


Production: Segments are available in lengths of 60, 90 or 120 seconds. The Charlotte Traveler’s award winning staff handles all phases of production.

Deadlines: Space reservation is due 45 days before initial airing of segment.

Billing: Production invoices must be paid prior to on-site filming. All advertising invoices are due and payable upon receipt. A 2% finance charge will be charged for any unpaid invoice over 30 days. For more info or to get started! Contact production at

704-806-5692

 

The Charlotte Traveler is an affiliate of The National Hotel Network (NHN)

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