Advertising What is Destination Columbia?
Unlike traditional television shows with conventional commercials, Destination Columbia completely caters to its advertisers by offering advertisements that are actual pieces of the television show. Our award winning production staff works with each client to create a unique 30 to 60-second advertorial to entertain, educate and motivate targeted hotel guests. Destination Columbia episodes consist of 20-45 of these individual segments, each highlighting a specific Columbia S.C. attraction This style of "promo-tainment", rather than conventional commercials, promotes businesses to visiting guests in a unique and effective manner. Destination Columbia ... Letting Travelers know where the Locals go! Destination Columbia Features and Benefits Destination Columbia reaches an average of 52,000 Columbia S.C. hotel guests every month. According to Time Warner Cable, 98% of hotel guests watch television in their rooms. Destination Columbia allows advertisers to tap into the $50 million these visitors spend in our community each month. Destination Columbia is guaranteed to be available to visitors in more than 3,000 rooms 24-hours per day.
Each advertisement airs 48 times per day, 1,440 times per month. Because Destination Columbia is usually one of less than 25 channels available to hotel guests, viewers are more likely to tune in. Each advertisement is presented in an advertorial format designed to entertain and inform potential customers.
Most guests plan their activities while already at their Hotel. The Destination Columbia reaches hotel guests in their rooms and at the point of planning. Who watches Destination Columbia?
Destination Columbia is only available to guests in Columbia S.C. finer hotels. Thousands of guests tune in each day to plan their free time. Overnight visitors to Columbia and surrounding areas Average Age 47 Years
Average Household Income $ 62,000
Average Number in Party 2.35
Average Length of Stay 5.5 Nights
Average Expenditures per Person $ 1,164 Overnight visitors spend their time performing the following activities: Shopping 40%
Touring/Sightseeing 37%
Fine Dining 32%
Nightclubs 21%
Boating/Sailing/Fishing 8%
Golf 6%
Museum/Performing Arts 9%
Visit Historic Site 5%
Theme/Amusement Park 5%
Destination Columbia Advertising Specs Production: Segments are available in lengths of 60, 90 or 120 seconds. The Charlotte Traveler's award winning staff handles all phases of production. Deadlines: Space reservation is due 45 days before initial airing of segment. Billing: Production invoices must be paid prior to on-site filming. All advertising invoices are due and payable upon receipt. A 2% finance charge will be charged for any unpaid invoice over 30 days. For more info or to get started! Contact production at 704-806-5692 | 
