CIAA Partners with Getaway Magazine and Charlotte Traveler Network

Media Duo to Produce the Official Fan Guide and CIAA Hotel-TV Channel for Tournament Week

HAMPTON, Va (January 18, 2011) The Central Intercollegiate Athletic Association (CIAA) partners with Getaway Magazine and Charlotte Traveler Network to produce the official fan guide and CIAA Hotel-TV channel for the 2011 CIAA Men’s and Women’s Basketball Tournament in Charlotte, N.C. on Feburary 28 - March 5, 2011.

 “Getaway Magazine and Charlotte Traveler Network are great resources for our fans,” says CIAA Commissioner Leon Lerry. “The CIAA is happy to partner with them this year and we look forward to buidling a long-term relationship in the years to come.”

 The official fan guide will be a stand-alone publication distributed in conjunction with Getaway Magazine and will feature a full schedule of events, editorial coverage of the Tournament, information about its official ancillary events, alumni highlights/stories and conference history. The fan guide will double as a souvenir for fans expected to attend the Tournament and will showcase activites for fans to experience and destinations for fans to visit during their stay in Charlotte.  The fan guide will be located at hotel properties in and around Charlotte, salons, barbershops, clothing stores and other participating local businesses.

 “Getaway Magazine is very excited to partner with the CIAA to promote the 2011 CIAA Tournament,” says Jennifer Brady, Owner & Publisher –Getaway Charlotte. “We look forward to enhancing the fan’s experiences while in Charlotte by promoting the official Tournament events and encouraging fans to explore Charlotte during their spare time.”

 Each year Charlotte Traveler transforms its network into an exclusive CIAA Hotel-TV channel, which features all CIAA events, activities, news and sponsors. The CIAA Hotel-TV channel will air in 45 of Charlotte’s premiere hotels, running 24-hours a day, seven days a week in the comfort of the guest’s rooms.

 “I am very excited to announce our partnership with the CIAA,” says Kevin Gatlin, CEO of The Charlotte Traveler. “The Charlotte Traveler, which has been committed to keeping visitors connected to local businesses and events, will serve to help educate and promote the rich history of the CIAA to the thousands of fans who attend the Tournament each and every year! Airing 24-hours a day, seven days a week, CIAA fans will be able to view the CIAA Network in the comfort of their hotel rooms.”

About CIAA:

The Central Intercollegiate Athletic Association (CIAA) was founded in 1912 and is based in Hampton, Virginia. The CIAA is America’s oldest historically black college and university conference and is made up of 13 colleges and universities situated along the Eastern Seaboard. For more information about the CIAA Basketball Tournament, visit www.ciaatournament.org. For more information about the CIAA Conference, visit www.theciaa.com.

CIAA Testimonals

We just received a copy of the official 2011 CIAA Guide. Thanks for the ad placement and for the great story!  Here's hoping the Gantt Center will be a place of refuge for those seeking a true "fan experience" while they're in town.

Enjoy the madness!

Bonita Buford
Audience Development

Hey folks, hows it going ? We saw the booklet and the ad looks awesome!
Thanks for all your help there.

Diondre Lewis

Tournament 2013

Charlotte Hotel TV Sept 2012

 

Charlotte Hotel TV DNC Special

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